Something feels different. Like the way we understand love has shifted. Once, love was about soft things, open hearts, small gestures, shared silence. You gave because you wanted to. You cared without calculating. Vulnerability wasn’t weakness — it was the whole point. Love just gets you. Caring deeply, even putting a partner’s needs before yours sometimes. Back in the day, love was about giving and it flowed both ways.

Today? It’s so different. Now, the message is: guard your heart. Don’t let yourself get played. You hear it everywhere  “No go turn mumu fall in love.”  Be smart. Be sharp. Don’t be the one who cares more.

Love has started to feel like a transaction. What am I giving? What am I getting? There’s a strange tension, a blurry line between being genuine and playing “the game.” And the rules keep changing.

Here’s where it gets tricky: what does it even mean to be a lover today?

Years ago, being a lover meant being present, affectionate, sometimes even a little foolish. But now? Show too much care, too soon and you might just earn a new label: “Simp.”

Simp: a word that’s become a cautionary tale. A red flag. Don’t be the one who tries too hard. Don’t be too eager. Don’t be too available. To be called a simp is to be seen as weak. Soft. Someone who gives too much and gets nothing back.

It’s like we’re being taught that real affection offered freely is a mistake. The goal now is to protect yourself. To play it cool. To never be the one who’s more invested. And so the fear sets in.

Fear of being used. Fear of giving your heart and being left empty. Fear of being seen as the one who loved more and lost.

But here’s the thing: if everyone’s too scared to care, too scared to be the fool, who’s left to love? Who makes the first move not to play a role, but to be real? Who dares to be kind, to be thoughtful, to show up fully, without keeping score?

Because when no one is willing to jump in, all we’re left with is people testing the water. Half-in. Half-out. Playing safe. Waiting for proof before they feel. That blurry line  becomes a wall. One we all stand behind, wondering if the other person is real or just really good at acting like they’re not fazed. And so we stay stuck.

We want that kind of love, deep, honest, heart-thumping love. The kind that makes you feel seen. But we’re terrified. Terrified of being the one who gave too much, cared too soon, felt too deeply.

Can you still be that kind of person today; open, soft, loving without getting hurt? Or have we all just become cautious traders of affection, too afraid of losing to actually win? It makes you really wonder;  in our fear of being the fool, are we missing the chance to be truly loved? Think about it.

If you enjoyed this story, you may want to check out issue 1 and 9 of our #LoveBox series: I Wanted Him But The Streets Didn’t Want to Let Him Go; We Broke Up To Focus On Growth. Now, I’m Unsure. 

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